Playmaker Labs Limited 

  Early Stage Capital  


  Playmaker Labs Ltd  


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If you are a wholesale investor under the definition of that term in clause 3 of Part 1 Schedule 1 of the Financial Markets Conduct Act 2013, the usual rules do not apply to offers of financial products made to you. As a result, you may not receive a complete and balanced set of information.

You will also have fewer other legal protections for these investments. Ask questions, read all documents carefully, and seek independent financial advice before committing yourself.


The opportunity exists for wholesale investors to express interest in the purchase of shares in Playmaker Labs.

Playmaker Labs delivers sports media & content, league administration, player career statistics, and competition fixtures through it’s best-in-class product set.

Playmaker Labs consists of various businesses under one leadership, focussing on well-established cricHQ and up and coming My Action Replay. 

My Action Replay (MAR) is a sports highlights and live streaming business aimed primarily at grassroots to semi-pro market. MAR is also one of the worlds largest cricket broadcasters. Over the last 12 months MAR has made great breakthroughs into cricket and winter codes like Rugby League in Queensland.

cricHQ, with its 1.7million users, is an award winning global cricket player and fan engagement platform that offers modules for: team & player registration, competition management, real-time scoring, career statistics, rich data visualisation, and livestream/video integration.

Playmaker Labs has just landed two major deals.

Firstly, it has secured Pakistan as its next growth region with a recently executed 3 year contract to digitise cricket in the country for the Pakistan Cricket Board (the PCB).

Secondly, they have a signed a Term Sheet with the Times Group of India’s VC firm, Brand Capital, for a new rollout across the cricket mad country of India. Times own key assets, such as CricBuzz with 50million users, all of which will be made available to Playmaker Labs.

This capital raise is to help Playmaker Labs execute on these two exciting opportunities in markets with huge growth potential.

Playmaker Labs at the intersection of two massive markets with an already deep existing customer bases and revenues over $1million per year. Additionally, strong relationships within the sports industry have been well established providing further opportunity for product enhancement and growth.

The Offer

Playmaker Labs ltd is offering equity shares at $0.5 per share for a total of 5 million in new capital which in addition to 5 million in debt conversion gives a total raise of NZ $10 million.

The focus of the funds includes, but is not limited to growing and supporting the international expansion into India, Pakistan & Australian and funding the rollout of MAR V2.

To view IM, see documents tab

Register Interest

Issue Type:
Early Stage Capital
isEOI: true

Investment Details

Investment Type: Wholesale

Wholesale Investment Type: NZ Wholesale Equities

Transaction Size:NZD 5,000,000.00

Committed Capital: 

Pre-money valuation:NZD 21,516,033.00

Minimum Capital Raise: 

Share Price:NZD 0.50

Unit Price:NZD 0.00

Minimum Investment Size:NZD 50,000.00

Document Name Description Date Uploaded
Playmaker Labs IM Aug 2 2021 8 September 2021 Preview/Download
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